Privacy Policy
Effective Date: 1/1/2026
Motorcycle Times, Inc. dba House of Harley-Davidson, Denali Harley-Davidson, and Kenai Peninsula Harley-Davidson (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, contact us, or do business with us.
By using our website or communicating with us, you agree to this Policy.
Information We Collect
We may collect the following information:
Information You Provide
Name
Address
Email address
Phone number (mobile and/or landline)
Driver’s license information (for test rides or financing)
Payment information
Employment and financial information (for credit applications)
Vehicle information (VIN, service history, ownership details)
Any information submitted through forms, chat tools, email, phone, text, or in person
Automatically Collected Information
When you visit our website, we may collect:
IP address
Browser and device type
Pages visited and time spent
Referring websites
Cookies and similar tracking technologies
Communication Records
We may retain records of phone calls, emails, text messages, website chats, and social media communications. Calls may be recorded where permitted by law.
How We Use Information
We use your information to:
Respond to inquiries
Schedule and perform service
Process purchases and transactions
Process financing applications
Send appointment reminders and service updates
Send promotional offers and event information
Improve our website and customer experience
Comply with legal requirements
Prevent fraud and protect our business
Text Messages and Phone Communications
By providing your phone number, you consent to receive calls and text messages from us regarding:
Appointments
Service updates
Orders
Promotions and events
Message and data rates may apply.
You may opt out of marketing text messages at any time by replying STOP. Opting out of marketing texts does not prevent us from contacting you regarding active transactions or service matters.
Consent to receive marketing communications is not required to make a purchase.
We comply with the Telephone Consumer Protection Act (TCPA) and other applicable laws.
Email Communications
We may send promotional and transactional emails.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in the email.
We may continue to send transactional emails related to purchases, service, or legal obligations.
We comply with the CAN-SPAM Act.
Sharing of Information
We do not sell your personal information.
We may share information with:
Harley-Davidson Motor Company (for warranty, registration, recalls, and related programs)
Lenders and financial institutions (for financing requests)
Service providers that assist with website hosting, payment processing, marketing, CRM systems, texting platforms, and analytics
Government or law enforcement agencies when required by law
Third-party service providers are required to protect your information.
Cookies and Tracking
Our website uses cookies and similar technologies to improve functionality, analyze traffic, and support advertising efforts.
You may disable cookies in your browser settings, though some website features may not function properly.
Data Security and Retention
We use reasonable administrative, technical, and physical safeguards to protect personal information.
We retain information as long as necessary to complete transactions, comply with legal requirements, resolve disputes, and enforce agreements.
No method of electronic transmission or storage is 100% secure.
Children’s Privacy
Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13.
Updates to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised Effective Date.